todaycustomer is a list of the best equipment and best gadgets for people who want to save time and avoid the stress of determining their purchases. Whatever type of equipment you need – crockery, TV or air purifier – we make shopping easy by giving you the best and most effective product.
Our recommendations are formulated through reports, interviews and rigorous testing by teams of journalists, scientists and seasoned researchers. Consider us as a best-of-the-list for everyday things; an organized gallery full of interesting and useful objects; a thank you note to the designers and engineers who created what improves our lives; a geek friend with top-level research skills who tests everything he buys so you do not have to. The goal is to facilitate the quick purchase of quality materials so you can continue to live your life.
We are proud to abide by rigorous journalistic standards and ethics and maintain editorial independence from our business activities. Our recommendations are always formulated in full by our editorial team, without the participation of our revenue team, and our editors and editors are never informed of any business relationships.
So you focus only on the best things?
We are looking for what we think is best for most people. We are not looking for the most feature-rich gadget, nor the finest finishes for residential property. We select what is best for the lives of the ordinary people who are looking for it – and that is what demands work.
The choices we made here with our team took weeks or months of research and years of experience with a wide variety of equipment. In addition to our own expertise, we include interviews and data from the best editorial sources in the world. We also employ engineers, scientists and other experts in the field. And we review customer feedback to find out what matters to ordinary people. Most of the equipment we choose here are not high-end models, too expensive and loaded with unwanted features. Our goal is to recommend items of sufficient quality to justify the price, but not items that cost more for additional features that you will rarely use. These are the same gadgets we recommend to our friends and family, and these are the same things we choose ourselves.
Do your affiliate commissions make you biased?
Foreword: Our editors and editors are never informed of companies that may have established affiliation relationships with our sales team before making their choice. If customers select to purchase the products we recommend as a result of our research, analysis, interviews, and testing, our work is often (but not always) supported through a retailer’s affiliate commission, during his purchase. If readers make their purchases because they are not satisfied or if the recommendation is bad, we do nothing. We are not encouraged to choose substandard products or react to pressure from manufacturers. In fact, it’s the opposite. We think it’s a fair enough system that allows us to continue serving our readers.
The most important thing for us is the trust of readers. If we had to recommend something because we are biased or lazy, readers like you would not support our work. We also invite you to check out our articles, which carefully describe the time, logic, and energy spent on research, expert interviews, and hardware testing. It often takes tens or even hundreds of hours. Each guide clearly states all the evidence for which we have made our choice so that you can judge for yourself.
And if what I want is not on your site?
Send us an e-mail or tweet to let us know if you need help solving a particular shopping problem. Our staff of intelligent and curious people who like to investigate readers’ questions may be able to help you.